The Ordinary

The Ordinary is a brand from DECIEM. We are an umbrella of brands focused on advanced functional beauty. Our team is specialized in materials chemistry and biochemistry, and we have brought pioneering innovation in skincare through our core brands, Hylamide and NIOD. In the category of functional beauty, integrity is rare. Commonplace technologies are referred to as groundbreaking and insensible pricing strategies confuse the audience, disguising commodity technologies as advanced. The Ordinary exists to communicate with integrity and bring to market effective, more familiar technologies at honourable prices. The Ordinary takes pride in honesty, fights innovation stagnancy in the industry and indirectly celebrates the depth of innovation our brands, Hylamide and NIOD, continue to bring to the category.

Topical Vitamin C offers a wide array of benefits to the skin. However, many forms of Vitamin C and many more formulations of Vitamin C are available commercially with a potential to confuse the audience.

The guide offers guidance on the formulations of Vitamin C offered under The Ordinary range. It also offers education on Vitamin C itself and on the differences between formulations of Vitamin C at large.

• The Ordinary Hydrators & Oils
• The Ordinary Retinols & Retinoids
• The Ordinary Antioxidants
• The Ordinary Acids
• The Ordinary Vitamin C
• Peptides
• More Molecules
• Cleansers, Hair Care, Sun Care & Colours

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The Ordinary Hydrators & Oils

Some of my personal favourites and the favourites of the Deciem Chat Room are the Hyaluronic Acid, Marine Hyaluronics, Natural Moisturising Factors, Rose Hip Seed Oil and the Squalane Oil.

Product	Targets
Moroccan Argan Oil	Dehydration
Marula Oil	Uneven Tone Dehydration Antioxidant Support Great For Hair
Rose Hip Seed Oil	Dehydration Dullness Signs of Aging
Chia Seed Oil	Supports Healthy Skin
Squalane Oil	Dehydration
“B” Oil	Dehydration | Irritation Uneven Tone |Antioxidant Support
Borage Seed Oil	Redness | Sensitivity Inflammation | Dehydration
Hemi Squalane Oil	Supports Healthy Skin & Hair Tames Hair Frizz
Sea BuckThorn Fruit Oil	Dehydration | Signs of Aging Inflammation | Antioxidant Support
Natural Moisturising Factors	Hydration | Skin Repair
Hyaluronic Acid	Hydration | Skin Repair
Marine Hyaluronics	Hydration | Skin Repair
Amino Acids	Hydration | Skin Repair

The Ordinary Retinols & Retinoids

There are 6 different Retinols & Retinoids to choose from that all have different strengths. For newbies the Granactive Retinoid 2% or 2% in Squalane is a good place to start. I would recommend only purchasing 1 of these products to start. You would start with the lowest strength and build up to the strongest.

Which Oridnary Retinol is the strongest?

Retinol 0.2% in Squalane (Low Strength, Moderate Irritation)
Retinol 0.5% in Squalane (Moderate Strength, High Irritation)
Retinol 1% in Squalane (High Strength, Very High Irritation)

Which Ordinary Retinoid is the strongest?

Granactive Retinoid 2% Emulsion (Moderate Strength, No Irritation)
Granactive Retinoid 2% in Squalane (Moderate Strength, No Irritation)
Granactive Retinoid 5% in Squalane (High Strength, No to Low Irritation)

Prices range from just £4.20 to £11.90. Please remember when using these products you must use an SPF and avoid direct sunlight.

Products	Targets
Granactive Retinoid 2%	Signs of Ageing |Textural Irregularities
Granactive Retinoid 2% in Squalane	Signs of Ageing |Textural Irregularities
Granactive Retinoid 5% in Squalane	Signs of Ageing |Textural Irregularities
Retinol 0.2% in Squalane	Signs of Ageing |Textural Irregularities
Retinol 0.5% in Squalane	Signs of Ageing |Textural Irregularities
Retinol 1% in Squalane	Signs of Ageing Textural Irregularities

The Ordinary Antioxidants

You have 4 The Ordinary Antioxidants to choose from and we all need at least one antioxidant in our life. All of them except for the Pycnogenol have conflicts, so check all your other products before buying.

Product	Targets
Alpha Lipoic	Dullness | Signs of Aging
EUK 134	Antioxidant Support | Redness
Resveratrol & Ferulic Acid	Signs of Ageing Textural Irregularities
Pycnogenol	Skin Hydration Rebuild Skin Elasticity

The Ordinary Acids

There are 8 different acids to choose from. The Glycolic Acid is a toning solution. The AHA 30% and the Salicylic Acid Masque are masques that should only be used once or twice a week. The rest you can use regularly but there are conflicts so you will have to alternate these in your routines depending on the other products you are using.

I highly advise not to buy too many acids. You should avoid using acids with other acids in the same routine as well as some of the vitamin c and peptides. Always check conflicts. Lactic Acid 5% is a nice acid to start with.

Product	Targets
AHA 30% Peeling Solution	Dullness | Textural Irregularities
Alpha Lipoic	Dullness |Signs of Aging Antioxidant support
Azelaic Acid	Dullness | Uneven Tone Textural Irregularities Antioxidant Support
Glycolic Acid	Dullness | Uneven Tone Textural Irregularities
Lactic Acid 5%	Uneven tone Textural Irregularities Fine Lines
Lactic Acid 10%	Uneven tone Textural Irregularities Fine Lines
Salicylic Acid	Lackluster Tone Appearance of Blemishes
Mandelic Acid	Dullness | Uneven Tone Textural irregularities
Salicylic Acid Masque	Lackluster Tone | Appearance of Blemishes

The Ordinary Vitamin Cs

There are 8 different Vitamin C products to choose from.

Product	Targets
Ascorbyl Glucoside	Dullness | Uneven Tone Signs of Age | Antioxidant Support
Ascorbyl Tetraisopalmitate	Dullness |Uneven Tone Signs of Age | Antioxidant Support
L ´Ascorbic Acid Powder	Uneven Tone | Signs of Age Antioxidant Support
Magnesium Ascorbyl Phosphate	Dullness | Uneven Tone Signs of Ageing | Antioxidant Support
Vitamin C Suspension 23%	Uneven Tone | Signs of Age Antioxidant Support
Vitamin C Suspension 30%	Uneven Tone |Signs of Age Antioxidant Support
Ethylated Ascorbic Acid	Uneven Tone |Signs of Age Antioxidant Support
Ascorbic Acid + Alpha Arbutin	Hyper-pigmentation | Dark Spots Uneven Tone | Signs of Age Antioxidant Support

 

The Ordinary More Molecules

These three products are water based solutions which would be applied as one of the first layers in your regimen. Niacinamide is the only one that has conflicts to look out for. All these products are different products and many people have all 3 of these in their skincare stash.

Product	Targets
Alpha Arbutin	Hyper-pigmentation |Dark Spots
Niacinamide	Regulates Sebum Minimizes Pores
Caffeine Solution	Puffiness | Dark Circles (Eyes)

The Ordinary Peptides

Everyone should add one of these in their baskets. Buffet is probably the most popular one to start with as it targets so many signs of ageing.

These peptides do conflict with other products (Buffet + Copper as the most conflicts) so be aware you may have to use these either in the morning or evening. Peptides shouldn´t be used in the same routine as other acids or pure vitamin c.

Product	Targets
Buffet	Signs of Ageing | Firming
Buffet + Copper	Signs of Ageing |Firming Skin Health
Argireline	Signs of Ageing
Matrixyl	Fine Lines |Wrinkles

Cleanser | Sun Cream | Hair Care

If you’re wondering about any of these products, you can check reviews in the Deciem Chat Room. The Squalane Cleanser is great!

The sun creams have mixed reviews as members have said they can leave a white cast, so check before you buy! The hair serum has some amazing reviews and then some not so great reviews.

Product

Squalane Cleanser

Mineral UV Filters SPF 15 with Antioxidants

Mineral UV Filters SPF 30 with Antioxidants

Multi-Peptide Serum for Hair Density

The Ordinary Colours & Primers

Looking for the perfect shade foundation? Then have a look at our “Colour” file in the Chat Room which has lots of useful links to Foundation Matching websites and a photo album with all the members sharing their tones for you to see.

The primers are great too and my favorite has to be the Silicone Primer. My make-up has never looked so smooth or stayed on so long.

The Ordinary Serum Foundation	The Ordinary Coverage Foundation
High-Adherence Silicone Primer	High Spreadability Fluid Primer